Americus Hotel
Revitalizing a historic landmark with a modern brand identity that honors its roaring 20s legacy.
The Challenge
The Americus Hotel, a 1927 historic treasure, had lost its luster. It needed a visual identity that could bridge the gap between its opulent jazz-age origins and the expectations of modern luxury travelers, without feeling dated or dusty.
The Solution
We developed a comprehensive brand system anchored in Art Deco geometry but refined for digital application. From the logo restoration to wayfinding and print collateral, every touchpoint reinforces the hotel's position as the 'Grand Dame' of the Lehigh Valley, resulting in a cohesive guest experience that feels timeless yet fresh.
Foundational brand elements inspired by 1920s architecture.
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