Brand Identity

Americus Hotel

Revitalizing a historic landmark with a modern brand identity that honors its roaring 20s legacy.

Back to Work

95%

Occupancy Rate

Post-rebrand average

Landmark

Brand Equity

Restored status

Bookings

Direct booking increase

2 Years

Timeline

Identity to Launch

The Challenge

The Americus Hotel, a 1927 historic treasure, had lost its luster. It needed a visual identity that could bridge the gap between its opulent jazz-age origins and the expectations of modern luxury travelers, without feeling dated or dusty.

The Solution

We developed a comprehensive brand system anchored in Art Deco geometry but refined for digital application. From the logo restoration to wayfinding and print collateral, every touchpoint reinforces the hotel's position as the 'Grand Dame' of the Lehigh Valley, resulting in a cohesive guest experience that feels timeless yet fresh.

Foundational brand elements inspired by 1920s architecture.

Refining the mark to balance heritage with modern luxury.

Print Collateral — Tactile menus and guest materials featuring Art Deco motifs.

Signage Systems — Wayfinding solutions that complement the historic interior.

Event Branding — Cohesive visual systems for weddings and grand events.

Atmospheric Details — Integrating brand touches into the physical guest experience.

Digital Presence — Translating the physical grandeur into a seamless digital journey.